As Content Marketing Manager at Emerge Interactive, I built the agency’s first content program and marketing strategy from the ground up. My work focused on developing engaging thought leadership and multimedia campaigns that elevated the agency’s voice and strengthened client relationships.
Key Contributions
- Created a full-funnel content marketing strategy, aligning blogs, social, and email campaigns to business development goals.
- Produced and launched the Mobile First Podcast, building a robust content library and providing social kits for guests to amplify reach.
- Drove omnichannel campaign alignment by collaborating with business development teams to incorporate customer insights into outbound messaging.
- Increased LinkedIn engagement by 1066% compared to previous campaign period.
- Boosted inbound website traffic by 46% within three months of launching the podcast.
- Improved conversion rates by 34% in one quarter through refined outbound communications.
